Giving birth to a creative business idea is exhilarating and challenging and the experiences you have in those early days make for great dinner party stories years later. But no matter how long it has been, those original moments also have value in the present day as the foundation of your brand’s story. Few Creatives understand the value of refining their brand’s story from the start. There was a moment when your business was just an idea and this was the beginning of its story. You developed your idea, made things happen and envisioned a road ahead that the idea and the characters would travel. Telling that story to an audience in ways that are interesting and engaging is the essence of content strategy. Once you transformed it from just an idea into a living breathing business, that’s when it became something worth talking about.There is power in shared human experience.