I have recently collaborated with two of my favourite story tellers Shaleah and Karina – the amazing co-founders of Seeing Beauty – on a shiny new ebook called ‘Post! Like! Share! Content Strategy for Beginners’ to help other creative people find their way in the online world. This guest post was written in advance of the ebook’s launch to help you breakdown the essence of your story and remember why you got into this game in the first place!
Giving birth to a creative business idea is exhilarating and challenging and the experiences you have in those early days make for great dinner party stories years later. But no matter how long it has been, those original moments also have value in the present day as the foundation of your brand’s story. Few creatives understand the value of refining their brand’s story from the start. There was a moment when your business was just an idea and this was the beginning of its story. You developed your idea, made things happen and envisioned a road ahead that the idea and the characters would travel. Telling that story to an audience in ways that are interesting and engaging is the essence of content strategy.
Once you transformed it from just an idea into a living breathing business, that’s when it became something worth talking about.There is power in shared human experience. Every day new parts of the story reveal themselves to you and if you pay attention to what others in your field are doing, your uniqueness will start to become clear. This is the magic ingredient when sharing the story of your brand – your unique successes and challenges, your unique strengths and vulnerabilities. Never underestimate the value of the shared human experience – there will always be parts of your story that will resonate with … this post was originally written and published for SeeingBeauty.com
To read this post in full please go to:
You can Buy the Ebook here.
“We wanted to share what we’ve learned. After both creating successful small businesses from scratch we wanted to help other people on this life changing journey – encouraging you to do it YOUR OWN WAY! We believe that knowing yourself is the first step to creating your life’s most fulfilling and sustainable work. So instead of just giving answers, our courses help you ask yourself better questions. We believe that you have something you were born to share with the world. You want to make the world a better place, but your spirit cannot be contained by a business plan. You are brave and you have questions, need support and crave genuine community.” Karina and Shaleah, Seeing Beauty co-founders
About guests posts
As a freelancer, it’s great to find a client that you can build a good working relationship with. By building trust and having good communication, you get closer to the holy grail of being paid to do what you love! I have managed to build strong relationships with my clients that mean not only do they get the content they need, but I get to write about subjects that I am passionate about. That’s why I love to collaborate with SeeingBeauty.com.