Yes, this is another ‘How To’ article. However, if you want to be a successful working freelancer, this is the only article you need. Too many freelancers become frustrated about why things aren’t working, when actually they don’t even have the basic principles in place. This is your career! You need to be on top of all aspects of it to be successful, because you don’t have a boss to make you accountable for your work. If you’re not currently working, it can really only be due to one of three things:
1. Lack of work going around
Always seek out new projects and jobs. Somewhere, somebody needs you to do something. You just need to find them and be humble enough to know this is part of the process. If work is dry, every little thing you do to expand your skill-set, is an opportunity to learn more (including things you don’t want to do in the future) and expand your network. Spend this time on marketing yourself in new and creative ways until the work does come.
2. You’re not in the game
If people don’t know you exist then they don’t know what you can do for them. If you are not living your profession then people will not believe in you. If your current network is not bringing you work you need a new network. Find people, tell them what you do and do it in clear and repeatable ways. Do it in person and do it online. Pay attention to your actions and the results and then change things to make it better.
3. You’re bad at your job
Sloppy service, poor attention to detail, not respecting deadlines, overcharging and under delivering. These are all on the list of things freelancers are guilty of. If you’re good, people will spread the word. If you’re not, people will also spread the word. So do a good job and be talked about for the right reasons. We are all just a few connections away from our next job so be the best version of yourself in every job and your work will stand on its own.
There are so many things you can do to improve your situation but actually, if you have a strong grasp of the basic principles, the rest will fall naturally into place. So, now that you have some ideas about why you aren’t working, let’s look at some solutions to overhaul your approach and turn you into a successful working freelancer:
Pick a Thing You Love
I’m a freelance writer and guess what? I’m not the only one. Apparently there are others. Everywhere. Who knew! I used to have a huge list of things on my website that I could do – from product descriptions to real estate listings – but was not specific about the thing I did the best – Writing.
Over time I realised this was a mistake. People know what they are looking for and they want to find the person who can do that thing. Once they find you, then you can dazzle them with all your other tricks.
Taking this approach helps you as well because you can refine your message, learn how to develop your personal brand and attract the work you WANT to do … this post was originally written and published for twago.com.
To read this post in full please go to:
“twago is the leading platform for online work in Europe. On twago, individuals or companies of all sizes find the experts they need for projects, and freelancers and agencies find work and grow their businesses. twago stands for “Teamwork Across Global Offices” and is at the forefront of the modern workplace, encouraging individuals and companies to go online to find experts and collaborate on projects. There are over 225,000 experts using the platform to find projects, and twago has generated over €150,000,000 in project volume since our inception. twago was founded in 2009 in Berlin – Europe’s new digital mecca – which is the perfect place to grow an international team for a service that operates across the globe.”
About guests posts
As a freelancer, it’s great to find a client that you can build a good working relationship with. By building trust and having good communication, you get closer to the holy grail of being paid to do what you love! I have managed to build strong relationships with my clients that mean not only do they get the content they need, but I get to write about subjects that I am passionate about. That’s why I love to write for twago.com.