For small business owners and entrepreneurs, the term ‘content strategy’ is often a relatively new concept. If you google it or search #contentstrategy on twitter you will find millions of results. Overwhelmed, it can be impossible to know where to start. In its simplest form, content strategy refers to the information you give people about your business and how you choose to give it to them. The strategy part just means there has been some thought put into it; that you have a plan around the information, how to share it and how often. A good content strategy has a clear and defined content plan and asks the important questions about your business – what do you have to tell people and why do they need to know? Refining the big picture so you understand your purpose will ensure your message is clear and effective.
Quality content is essential for your day-to-day operations. It’s the most powerful way to do the two most important things: engage your market and expand your network. Therefore it’s essential that you’re involved in defining your plan, but you can still get outside help if you think you need it. You may not have the time or the inclination to write blog posts or manage social media accounts regularly, but the best content strategies factor this in and make sure your plan is not beyond your capacity to deliver it. It’s important to understand your time constraints and identify your strengths so that you actually deliver your strategy! If it’s too complex you won’t engage with it and it will never happen.
So if you haven’t already done it, ‘2015 content strategy’ should be on your priority list. Each of us has our own approach, but here is a handy guide to ‘the basics’ to create a focused strategy for the year.
Know your business.
What does your business do? What do you want people to know about your business? Who is your market? Keep it brief – an overview is enough but asking the right questions helps to get to the important points. If you want to go into this more deeply, time with a business consultant is a couple of hours very well spent.
Scroll your newsfeed.
If you are already on social media, a scroll through your activity for the last 12 months is useful. You don’t have to read it all, but you should certainly look at it in some detail to get a sense of how your past communications have been received. If you are NOT on social media (OMG) then identify your closest competitor and do the same thing with their profiles.
Form a picture.
You should review the content so far and jot down any recurring topics. Make a note of things people engaged with a lot and which posts people liked the most. Note down any ‘why did I/they post that’ moments that … this post was originally written and published for shaleahdawnyel.com
To read this post in full please go to: Five Ways to Create a Meaningful Content Strategy | shaleahdawnyel.com
About Shaleah Dawnyel
“Marketing can be a big confusing sham! I help small business owners to get clarity and results in their online businesses through organisational consulting, small business development and content strategy. I try to keep things simple. I work with people in creative businesses including health and wellness, performance and culinary arts, photography, design, psychology and hospitality. I am a problem solver, providing guidance and accountability for my clients. I use SEO and internet marketing strategy as a way to help people make money doing what they love.”
About guest posts
As a freelancer, it is great to find a client that you can build a good working relationship with. By building trust and having good communication, you get closer to the holy grail of being paid to do what you love! I have managed to build strong relationships with my clients that mean not only do they get the content they need, but I get to write about subjects that I am passionate about. That’s why I love to write guest posts for Shaleah Dawnyel’s blog!