Every story has a beginning, a middle and an end. Good storytelling knows how to capture fine details and weave them together in a way that draws the reader in. A strong plot, characters we care about and events we can relate to are the foundation of any good story.
Brand storytelling is exactly as it sounds – it’s the story of your brand. What’s your plot line? Who are your characters? Are you able to recognise the shareable moments in your business? Your story communicates your distinct value and makes you mean something to your market, in a way that your competitors don’t. Brand storytelling shows people who you are in a consistent and meaningful way so that they want to engage with you and support you because they believe in what you’re trying to achieve.
Conveying your information succinctly so that it’s engaging and entertaining sounds daunting, but actually brand storytelling just requires strategy.
Finding your brand story
So how do you find your story? Well the ‘elevator pitch’ is a good start. Put together a short summary of your business that you could deliver between floors if you were in an elevator with someone influential. The purpose of it is to get them interested enough to want to know more. This concept is not exclusive to startups and will really help you launch into the process of finding your story.
Once you have an outline, you can start to flesh things out. A good freelance writer can help you with this and there are plenty of them to be found on freelance platforms such as twago. A writer’s job involves looking for stories so they will certainly be able to find yours if you can’t.
Meeting on common ground
Once you clarify what your story is, you will start to see how fundamentally it informs everything you do. It’s the motivating force that keeps you going. Guess what: other people have this too! The essence of your story will be recognition of that common ground. What about your story do you think is familiar to others? How does your story resonate with people? Does it provide examples of some kind of shared human experience? People engage with stories because we’re all searching for our own truth. If we can identify with someone else’s stories, it deepens our understanding of ourselves. By finding something people can connect with, you draw them in and talk ‘with them’ rather than ‘at them’ … this post was originally written and published for twago.com.
To read this post in full please go to: Brand Storytelling | twago blog
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About guests posts
As a freelancer, it’s great to find a client that you can build a good working relationship with. By building trust and having good communication, you get closer to the holy grail of being paid to do what you love! I have managed to build strong relationships with my clients that mean not only do they get the content they need, but I get to write about subjects that I am passionate about. That’s why I love to write for twago.com.