Giving birth to a creative business idea is exhilarating and challenging and the experiences you have in those early days make for great dinner party stories years later. But no matter how long it has been, those original moments also have value in the present day as the foundation of your brand’s story. Few Creatives understand the value of refining their brand’s story from the start. There was a moment when your business was just an idea and this was the beginning of its story. You developed your idea, made things happen and envisioned a road ahead that the idea and the characters would travel. Telling that story to an audience in ways that are interesting and engaging is the essence of content strategy. Once you transformed it from just an idea into a living breathing business, that’s when it became something worth talking about.There is power in shared human experience.
I am a passionate believer in the importance of creativity as fuel for progress. It’s why we as humans have come so far – inspiration and creative effort.
Yes, this is another ‘How To’ article. However, if you want to be a successful working freelancer, this is the only article you need. Too many freelancers become frustrated about why things aren’t working, when actually they don’t even have the basic principles in place.
Life seems to get more complicated by the minute. But you can simplify work by creating an awesome project plan to help you get the results you need. Too many clients fall into the trap of being poorly prepared before engaging services from a freelancer.
For small business owners and entrepreneurs, the term ‘content strategy’ is often a relatively new concept. If you google it or search #contentstrategy on twitter you will find millions of results. Overwhelmed, it can be impossible to know where to start. In its simplest form, content strategy refers to the information you give people about your […]
Lindsey Stirling is a very cool American violinist among other things and has totally inspired me with her talent, creativity and sheer hard work. I’m always totally impressed when someone takes on a huge project like this and really has the discipline to stick with it to completion.